Public relations officer interview Essay Example | Topics and Well Written Essays - 1500 words

Public relations officer interview - Essay Example The Richmond Veterans Hospital offers services to over two hundred thousand veterans who dwell in the central and southern parts of North Carolina. Their services are offered in their outpatient clinics that have been located in Emporia, Charlottesville and Fredericksburg. The Hunter Holmes Hospital was actually the first hospital in VA to execute heart transplants on its patients. The Richmond VAMC is also the hospital that offers patients suffering from heart failure with medical care throughout the country. In addition, the hospital offers a variety of services to its patients that range from comprehensive outpatient care to the multifaceted inpatient services like heart, kidney, liver and lung transplantations. The medical facility also provides medical care to patients suffering from traumatic spinal and brain injuries. The hospital has about 415 operating beds and an acute care department, mental health services and nursing home. In addition, a new polytrauma transitional rehab ilitation center was recently opened to assist injured veterans adjust to living normal lives (US Department of Veteran Affairs, 2012). Ms. Edwards, the public relations officer at the Richmond Veterans Hospital plays various roles on behalf of the facility. ... situation with the police officers, determine who and how the family of the deceased should be informed and deliver a statement to the hospital staff and the press. In another instance, an employee who was engaged to another employee fell out with his fiancee and shot his fiancees cousin as they arrived at the facility (the cousin was a veteran who had been receiving cancer treatment and was killed). Ms. Edwards immediately communicated with the police, offered statements to the press and communicated the situation to the hospital’s employees. On the same day that I interviewed Ms. Edwards, the assailant was in court pleading not guilty though she ensured that the employees who had been affected by the incident were okay. The Richmond VAMC hosted the wheelchair Olympics this summer with Ms. Edwards being put in charge of coordinating the event which took a great deal of her time and energy. Prior to the event she resided at the downtown Marriot hotel which was the center for o perations for this event. She was charged with the tasks of directing the events, the staff members, various organizers, participants, medical staff and everyone else who was a part of the event. The public relations officer for the Richmond VAMC was also responsible for arranging the itinerary and making clearances with the hospital’s director when public figures like Michelle Obama visited the facility. According to the WWBT news, the first lady, Michelle Obama’s visit to the Richmond region came less than three months after the president had visited. It was a high profile visit to the state which was considered an important swing state during the coming elections. The news channel reported that at around lunchtime on Wednesday, the country’s first lady would attend a high profile

Can and should the marketplace be inclusive to all consumers Essay

Can and should the marketplace be inclusive to all consumers - Essay Example It will examine the problem that the aged face when companies decide to advertise and sell their commodity through the media and social networks. The paper will also try to explain how the aged can be integrated in the fashion industry. According to Macnicol (2005), age discrimination has a long history going back to 1930s, and even today it is a topic of debate in Britain. In the current world, many old people have a feeling that they are overlooked and ignored in the market. For example, in the designing of shopping complexes in the street. There are many old people who cannot obtain a service or the product that they want- whether from cinemas, restaurants or newspaper. This is because things have changed, so there is nothing that suits their taste. According to Mumel and Prodnik (2005), this discrimination has led the aged to stay away from this market. They consider themselves less fortunate and burden to society. According to Birtwistle and Tsim (2005), a fashion designer that can adopt and agree to cater for the individual needs of aging women will do quite well because it has a high potential, unsaturated market. Fashion designers have failed to provide old people with clothes that are psychologically, physically and socially comfortable. Psychological comfort gives the old person a well-being sense (Kunze, Boehm, & Bruch, 2011). Old people want clothes that will make the public have a positive mind and respect them. Physical comfort is achieved when the older people put on clothes that protect them from heat, humidity and cold. Their social comfort will be achieved by wearing clothes that will make them presentable and create a good impression to the public. The old also feel excluded in todays media. Images of the youth dominate the media today. Older peoples pictures are of two categories: one portrays old people as decrepit, aimed at generating sympathy and enable other people to contribute to them (